I've been to men's events myself, and there's something I've always found fascinating about them.
Watch a group of men when they first arrive.
Everyone's still carrying their armour.
You've got the guy with the big ego. You've got the guy who's shit scared to even be there. You've got the successful guy who looks like he's got everything figured out. And you've got the guy who's quietly going through something nobody else in the room knows about.
Everyone arrives carrying some version of who they think they're supposed to be to the outside world.
Then something changes.
After spending time together, doing difficult things, eating together, talking honestly and actually connecting, you start seeing some of that armour disappear.
That's what I've always loved about these experiences.
Men can arrive guarded and leave more confident, calm, connected and grounded.
It's a big part of why I created Warrior Weekend.
I Think a Lot of Men Are Missing Their Tribe
We live completely different lives from the men who came thousands of years before us.
I'm not suggesting we should all be running around pretending we're ancient warriors.
But I do think there's something inside men that needs challenge, purpose, adventure, connection and a sense that we're moving towards something.
A lot of modern life doesn't give us much opportunity for that.
You might work in an office.
You might work on a job site.
You might be an entrepreneur like me, spending half your life sitting behind a laptop solving problems that exist somewhere on the internet.
You can be surrounded by people and still feel incredibly isolated.
And men can carry a lot without talking about it.
Money.
Relationships.
Fatherhood.
Business.
Failure.
Public pressure.
Mental health.
Feeling like you're not where you're supposed to be in life.
Sometimes a bloke is struggling and genuinely believes he's the only one going through it.
That's why I think there's enormous power in putting yourself around other men and discovering:
I'm not the only one.
Sometimes simply hearing how another man got through a difficult period gives you a little bit of hope.
And hope is powerful.
My Idea of Being a Man Has Changed Completely
When I was younger, my idea of being a man was completely different.
I thought being a man meant being a gangster.
I wanted people to be afraid of me.
Looking back now, a lot of that was armour.
I'd been bullied and picked on when I was younger, and eventually I built this character around myself that basically said:
You're not going to hurt me again.
But underneath all of that was still the same person.
As I've gotten older, done difficult things, trained in things like Muay Thai, become a partner and a father, built businesses, failed at things and generally been kicked around by life a few times, my definition of strength has changed.
I don't need everybody to be afraid of me.
I think being a strong man means being capable of providing.
It means learning.
Growing.
Taking risks.
Exploring.
Doing difficult things.
Taking responsibility.
Being able to control your emotions rather than letting them control everyone around you.
And understanding that you can be strong while still being vulnerable.
I'm still working on all of that myself.
I'm not creating Warrior Weekend because I've figured out how to be the perfect man.
Far from it.
If anything, creating something like this creates accountability for me to keep trying to become a better one.
Men Need Somewhere to Put the Armour Down
I've got a few close mates now who I can call and have a real conversation with.
I'm lucky in that respect.
But even I can go through periods where I hold things inside for too long.
And eventually that stuff can spill over onto the people you care about most.
So I think about how many men are out there who genuinely feel like they have nobody.
Maybe their closest friends are still the same people they went to school with 15 years ago.
Maybe they've grown in completely different directions.
Maybe they don't have anyone around them who's trying to build something, become better or deal with the same challenges they're dealing with.
That's another reason I believe so strongly in tribe.
When you bring together men who are deliberately choosing to spend a weekend challenging themselves, you already have something in common.
You showed up.
From there, new friendships can form.
And sometimes one new relationship can spill over into every other area of your life.
Why We Do Hard Things Together
Before creating this first dedicated Warrior Weekend, we've brought groups of men together for things like Warrior hikes, Muay Thai and fitness challenges, freediving and other experiences.
I've seen something happen when men do difficult things together.
The bullshit starts disappearing.
You're tired.
You're uncomfortable.
You're cold.
Your ego doesn't matter as much anymore.
And you start discovering that you're more resilient than you thought.
I think a lot of men have an enormous amount of drive inside them without many healthy places to channel it.
Where do you get to test yourself in normal everyday life?
Where do you get to push yourself physically?
Where do you get to feel uncomfortable on purpose?
For me, doing hard things provides a healthy place to tap into that intensity and then learn how to channel it into the rest of your life.
Into business.
Into fatherhood.
Into your relationship.
Into your health.
Into whatever battle you're personally fighting.
A Moment at the Bottom of a Waterfall I'll Never Forget
There's one experience that has stuck with me.
We'd done a big hike together through Springbrook.
It was morning, and eventually we ended up standing in freezing water at the bottom of a waterfall.
We were linked arm in arm.
There were men there from completely different walks of life.
Some had never done anything remotely like this before.
We're freezing.
We're uncomfortable.
And then together we let out this ancestral-style warrior scream.
“Who are we?”
“WARRIORS!”
It probably sounds crazy to someone reading this from their office.
But standing there in that freezing water, linked together with those men, I felt incredibly connected to them.
For that moment, they felt like brothers.
It felt like we were ready to go to battle together.
Obviously, nobody was actually going to battle.
But that's the thing.
Sometimes the battle is your own life.
We walked out of that water feeling a little more ready to face it.
That's the feeling I want to create more of.
Warrior Weekend Isn't About Pretending You've Got Your Shit Together
One thing I want to make really clear is that Warrior Weekend isn't only for some stereotypical alpha bloke who's successful, shredded, confident and has life completely figured out.
You might arrive feeling like you've got your shit completely together.
You might arrive feeling like you're broken.
Both men are welcome.
Because the guy who's winning in one area of life might be struggling badly somewhere else.
And the bloke who's currently in a hole might have experiences that somebody else around that fire desperately needs to hear.
That's the point.
You don't have to arrive as some finished version of yourself.
I certainly haven't.
I've carried plenty myself.
Public criticism has been a massive one for me.
There are times when that weight has been difficult to carry.
Being able to get around people in real life, see people growing, see friendships being created and see evidence that some of the things we've built have genuinely helped people can bring me back to centre.
Fatherhood has done the same thing.
I know I don't always get it right as a dad.
I carry things from my past just like everybody else does.
Part of my responsibility is continuing to work through that stuff so I can show up better and hopefully not pass my own shit down to the next generation.
That's why I'm prepared to be vulnerable at these weekends too.
I don't want to stand at the front pretending I'm the guru who's solved life.
If I'm willing to put the armour down, hopefully it gives another bloke permission to do the same.
What Actually Happens at Warrior Weekend?
There's deliberately an element of mystery.
I think there's power in occasionally letting go of control and saying:
I know I need to be there. I'll find out the rest when I arrive.
But I can tell you what the weekend is built around.
Nature.
Physical challenge.
Good food.
Honest conversation.
Reflection.
Goals.
Business and life conversations.
Sitting around a fire.
Breaking bread together.
And spending time with good-hearted men who want to become better.
The first dedicated Warrior Weekend will include team-based fitness challenges, hiking through the Gold Coast Hinterland, cold immersion, business Q&A and practical problem solving, goal setting, communal meals, conversations around the fire and plenty of time that isn't programmed to death.
Because sometimes the most valuable conversation of the entire weekend is the one nobody scheduled.
Who Warrior Weekend Is For
You don't need to arrive as the toughest bloke in the room.
You don't need to be the fittest.
You don't need to be the richest.
You don't need to own a business.
And you definitely don't need to pretend you've got everything figured out.
But you do need to arrive willing to participate.
If your attitude to everything is:
That's not for me.
I don't want to try that.
That won't work.
Poor me.
Then this probably isn't the weekend for you.
You've got to be prepared to play full out.
It's two days of your life.
Come prepared to challenge yourself.
Come prepared to listen.
Come prepared to contribute.
And come prepared to do something that might initially make you uncomfortable.
What I Hope Men Take Home
I don't expect somebody to solve their entire life in one weekend.
That's not what this is about.
What I hope they take home is courage.
Maybe somebody was genuinely nervous about attending something like this, but by Sunday they're thinking:
I'm so glad I came.
Maybe they leave with a new mate.
Maybe they have a conversation they've been avoiding.
Maybe they realise they're not the only person dealing with something.
Maybe they get clearer about where they're going.
Maybe they prove something to themselves by completing something they didn't think they could.
Or maybe they simply go home feeling more connected, grounded and ready to deal with whatever is waiting for them.
That's enough.
I'm Building Something I Want to Be Part Of
I love online business.
It's given me opportunities I never thought I'd have.
But as I've gotten older, I've realised that the in-person stuff means more and more to me.
Sitting around a fire.
Eating together.
Doing something difficult beside somebody.
Talking shit.
Having a serious conversation five minutes later.
Building genuine relationships with brothers and fellow warriors.
That's what I live for.
And Warrior Weekend isn't something I'm building from above.
I'm building something I want to be part of myself.
I want it to grow, but I also want to protect the intimacy that makes something like this powerful in the first place.
I don't know exactly what Warrior Weekend will become over the years.
But I know I'm excited about where it starts.
And I'm excited to see which men decide to show up.
The First Warrior Weekend — November 2026
The first dedicated Warrior Weekend will take place from Friday 13 November to Sunday 15 November 2026 in the Gold Coast Hinterland.
The weekend includes two nights' accommodation, catered high-protein meals, the core weekend activities, business and leadership sessions, and access to the private Warrior Weekend group.
Tickets are $350 AUD and places are limited.
Do hard shit with good men.
Have better conversations.
Get clearer on where you're going.
Go home ready for whatever comes next.